Richard Petty
Contact Information
Job Title
Distinguished Professor, Department of Psychology, College of Arts and Sciences
- petty.1@osu.edu
Research Interests
- Attitude Change/Persuasion
- Behavioral Intervention
- Decision Making/Choice
- Media
- Political Science
- Communication
- Social Cognition
My research examines the determinants of extreme and other strong (e.g., confidently held) attitudes, how to change them, and their impact on support for and engagement in extreme behaviors.